Brief: Coaching to Drive Sales Alignment
Sales performance improvement
What’s Inside
Aligning different teams has become an increasingly common challenge as businesses restructure and engage in M&A deals. Differing communication styles and competing priorities prevent cohesion.
In this brief, we offer actionable takeaways for aligning sales teams through better coaching.
We look at:
- Why the speed of transition helps mitigate drops in morale common to M&A activity
- How to overcome the “silo effect,” a common outcome in expanding organisations
- Why mapping alignment goals to specific, measurable business outcomes is critical
- Why “telling” and “fixing” are shortsighted solutions and why achieving buy-in is more effective
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