Brief: Coaching to Drive Sales Alignment
Sales performance improvement
What’s Inside
Aligning different teams has become an increasingly common challenge as businesses restructure and engage in M&A deals. Differing communication styles and competing priorities prevent cohesion.
In this brief, we offer actionable takeaways for aligning sales teams through better coaching.
We look at:
- Why the speed of transition helps mitigate drops in morale common to M&A activity
- How to overcome the “silo effect,” a common outcome in expanding organisations
- Why mapping alignment goals to specific, measurable business outcomes is critical
- Why “telling” and “fixing” are shortsighted solutions and why achieving buy-in is more effective
Resources You Might Be Interested In
The Revenue Reset: Crucial Pivots for 2026 Success
In this white paper, Richardson and Alexander Group outline the approach your selling organization needs to adapt to in order to thrive in 2026.
White Paper
Webinar Recording: Why Your Team Can't Sell AI (Yet)—and What to Do About It
Download a copy of our webinar where we provide a playbook to sell AI with confidence.
Video
Brochure: Cracking the Code in Practice - Building Teams that Lead in the AI Era
Download information about how Richardson helps sellers lead the AI sales to guide buyers with the clarity, confidence, and momentum needed to move the sale forward.
Brochure Download
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Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
