Brief: 4 Ways to Make the Sale before Month End
Sales performance improvement
What’s Inside
In Richardson Sales Performance’s brief, 4 Ways to Make the Sale before Month End, we explore four specific ways to bring the customer back into the dialogue to create urgency around making the purchase.We discuss the science and strategy behind:
- Articulating status quo risk to inspire the customer’s action
- Using the Framing Effect to put the solution’s value in real-world terms
- Applying clear structure to the value proposition to make buying easy
- Using reflection questions to reveal what’s slowing the sale
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