Brochure: Gong AI Smart Tracker Playbooks

Customer conversations

June 12, 2025

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What’s Inside

You can’t be on every customer call. But you can ensure your sellers apply key skills and adopt winning behaviours in their conversations with Richardson’s AI-powered Smart Trackers in Gong.  

Our Smart Trackers are built directly into Gong to apply methodology at scale. Each Smart Tracker maps to critical buying signals, helping sellers to stay focused on what matters most to buyers and surfacing what moves deals—or stalls them.  

You can quickly assess deal health through Richardson’s Opportunity Vitals, identify skill gaps and coaching opportunities, spot at-risk deals, and see what’s working to replicate winning behaviours across your entire team, all on one Deal Board.  

The result? Stronger pipeline discipline, faster ramp, higher win rates, and more accurate forecasting—right at your fingertips. Download the brochure to learn more.

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