A bit about us

Sell Forward with Richardson

Richardson is a global sales training organisation – equipping sales teams to win more business in an increasingly cautious and complex environment.

With the explosion of AI, shifting buying patterns and expanding stakeholder groups, buyers now have far more input but struggle to make decisions. Today's buying teams fall into a confidence chasm, dragging the sale down with them.

To sell forward, Richardson shows you how to blend disruptive insights with consultative skills to move deals forward, orchestrate seller-personalised, AI-enabled learning to drive new behaviours that last, and analyse progress with data and visualisations that make it easy to see what’s working—and what needs to change. That’s why more than 900 industry leaders rely on Richardson to build confident sales teams who compel buyers to act.

Leading the Market in Sales Performance Transformation

Richardson is the undisputed leader in skill-building and reinforcement for enterprise B2B sales teams.We equip every sales role with the capabilities and mindset needed to drive consistent performance — delivering everything an enterprise needs to transform how they sell and sustain winning behaviours over time.

Only Richardson delivers measurable sales improvement across the full sales maturity curve — from finding and winning new business to growing customer accounts across all revenue roles. Our solutions combine scale, relevancy, and personalised learning journeys that no competitor can match.

We outpace the competition with disruptive messaging, deep role-based upskilling designed for today’s selling challenges, and AI-powered learning orchestration that delivers measurable performance insights — giving our customers a clear advantage in a complex, competitive market.

How Richardson Makes the Difference

Today’s sales environment demands more than skill — it demands adaptability, discipline, and insight. That’s why Richardson delivers an integrated approach designed to help sellers evolve their behaviours, embrace new tools, and sustain performance over time.

We don’t just train sellers; we transform how they sell by helping organisations adapt, architect, and analyse their approach to growth.

Differentiators

At Richardson, we help revenue organisations adapt, architect, and analyse — transforming how sales teams learn, perform, and grow in today’s fast-changing landscape.

Adapt Your Approach

It’s not that your sellers aren’t doing their best — it’s that they need to upskill and adjust their approach to meet today’s selling challenges.

With Richardson, you can adapt your approach by equipping your teams to overcome decision delay, guide buyers with disruptive insights, and apply a consultative mindset to keep deals moving forward.

Now you can:

• Upskill sellers to deeply understand buyer needs, teach for differentiation, and build decisive momentum in the sale
• Strengthen capability across every role and skill level in your go-to-market motion
• Equip sellers to challenge defensive decision making with commercial insights
• Build consultative skills that demonstrate confidence and credibility to earn buyer trust
• Future-proof your revenue teams with our Connected Selling Curriculum and modular, capability-based content designed for reinforcement and sustained learning

Architect for Change

It’s not that sellers aren’t open to learning something new — it’s that true behaviour change requires a structured approach that builds over time.

With Richardson, you can architect for change by orchestrating seller-personalised learning into the flow of work — driving new, lasting behaviours that change results.

Now you can:

• Let sellers learn their way through a flexible, adaptive, and integrated learning architecture combining coach-led workshops, interactive digital content, and bite-sized reinforcement
• Customise workshop and digital content to stay relevant to each market, role, and region
• Assess seller capability and benchmark for growth
• Boost retention with AI-driven practice and feedback
• Evaluate sales conversations with our AI Smart Trackers to confirm application in the field
• Deliver just-in-time learning and tools directly in the seller’s flow of work

Analyse Your Progress

It’s not that your revenue teams aren’t making progress — it’s that you can’t always see it, much less measure it.

With Richardson, you can analyse your progress using data and visualisations that make it easy to see what’s working, what needs to change, and how to prove ROI.

Now you can:

• Track performance with intuitive dashboards that capture data, respond to market changes in real time, and surface personalised recommendations
• Link behaviours to business outcomes using lightweight integrations that align training to your KPIs and demonstrate ROI
• Engage sellers with clear visibility into their own performance metrics
• Identify gaps instantly with enablement dashboards that guide targeted intervention
• Enable sales managers to prioritise coaching where it has the most impact

Local Experience, Global Expertise

Transforming large international sales organisations requires an understanding of how to balance driving a consistent global approach with the flexibility needed to sell in local markets. Here at Richardson, we take time to understand each client’s global sales footprint, their unique structure, and the critical selling skills that are needed to succeed in each region. We are proud to have over 100 of the most experienced facilitators worldwide who have trained two million sellers, in 50 countries and over 23 languages.