Video: How to Grow Strategic Accounts

Growing accounts

young male and female account rep reviewing their strategic account plans to make sure they're making the most of changes in their customer's business

August 2, 2023

Share on LinkedInShare on TwitterShare on Facebook

Strategic account planning requires an agile approach in which customer changes become part of the process.

In these two videos, we show how Richardson’s Prosperous Account Strategy offers sellers a structured way to do exactly that.

Watch the First, watch how our interactive tool guides sellers through a repeatable process that enables them to expand business with existing accounts, close opportunities faster while reducing acquisition costs, and focus on the accounts with the greatest opportunity.

In this second video, learn how the programme teaches account reps how to strategically find and access the white space in their current accounts.

Share on LinkedInShare on TwitterShare on Facebook

Resources You Might Be Interested In

Addressing Indecision in 2025

Buyer indecision: the biggest sales challenge in 2025. Read our brief where we explore this problem and what the best sellers do to overcome it.

Brief

Webinar: Navigating the Buyer Confidence Crisis

Download a copy of our webinar where we explore how to navigate the buyer confidence crisis with strategies to drive urgency and unstick indecisive stakeholders.

Video

Brief: Developing a Successful Prospecting Strategy Amid Uncertainty

Download this brief to discover how the best sellers overcome buyer hesitation in their prospecting strategies.

Brief

Solutions You Might Be Interested In