Richardson Sales Performance Launches Prosperous Account Strategy Program
A strategic approach works because it addresses the level of complexity and competition that’s increasingly common in sales today. Sales professionals learn the specific steps for selecting the right customers, analyzing their needs, drafting an action plan, creating value, collaborating with the customer, and achieving trusted advisor status.
Richardson Sales Performance’s Prosperous Account Strategy®Program is a blended sales training program that incorporates digital learning assets, live instructor-led application workshops, and a dynamic account management tool to track and execute the account plan.
As a result of the program, sales professionals learn how to:
- Protect important accounts and relationships from competitors
- Access existing stakeholders to gain insights that surface new opportunities
- Find the overlap between the customer’s strategic initiatives and the sales professional’s solution
- Shape the customer’s thinking earlier in the buying journey when it has the greatest impact
“The most effective sales professionals understand that helping their customers prosper will ultimately help them prosper,” remarked Richardson Sales Performance’s CEO John Elsey. He continues, “Our new Prosperous Account Strategy Program offers a customer-centric approach to help sales professionals achieve excellence in account strategy, planning, and execution to grow their most important accounts.” The program offers a consistent strategy for use across industries.
Get industry insights and stay up to date, subscribe to our newsletter.
Joining our community gives you access to weekly thought leadership to help guide your planning for a training initiative, inform your sales strategy, and most importantly, improve your team's performance.