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Get to know Richardson Sales Performance

Learn more about our company and the unique capabilities that deliver results for our valued clients.

Sales Performance is Our Passion and Our Expertise

Richardson Sales Performance is the global leader in sales training and performance improvement. For over 40 years, we have worked with the most inspiring sales organizations across industries and geographies. We drive accelerated growth by enabling agility in your sales team so they can get ahead of buyers’ changing needs and act quickly to win.

From ensuring your sales managers are executing the right activities to equipping your sales team with the skills and agile approach that focuses on customer collaboration, we will guide your sales organization through a digitally-enabled performance journey that excites, engages, and reveals results

The Secret to Sales Excellence

Richardson Sales Performance's sales secret is that after four decades, we are still leading the sales training industry because of the quality and customization of our solutions to drive customers’ success time and again.

Our customers’ stories don’t end when they reach their sales goals. For us, success comes when they push beyond the expected, using the skills we’ve helped them master to transform businesses, lead markets, uncover new opportunities, and strike out in new directions. We help customers achieve this level of sales excellence through a powerful combination of expertise, dedication, and differentiated capabilities.

Richardson Sales Performance's Key Differentiators

Connected Selling Curriculum™

A collection of sales training programs built to work together and build upon each other across roles and capabilities to drive a common language and clear approach for sales performance at scale. This flexible, interconnected curriculum builds modern selling capabilities and drives consistency and agility across your enterprise.

Performance Journey Architecture

Blended, digitally-enabled performance journey that recognizes new ways of working. Our performance journey architecture intentionally integrates measurement, learning, workflow tools, and change strategies supported by data and technology to drive organizational and individual change.

Collaborative Customization

We know that training will only stick if the content is relevant to the audience. Our proprietary customization process defines the critical selling behaviors that matter most to your organization and allows us to create targeted role-plays and scenarios. The integration of your strategy into the learning outputs ensures the training is optimized to your sellers’ and buyers’ needs and serves as a vehicle to drive your strategy throughout the organization.

Visible, Connected Data & Insights

We provide our clients with real-time data visualization of sales performance metrics to drive continuous improvement. Our comprehensive approach to measurement not only demonstrates the return on investment but also gives you real-time, actionable, data-backed insights to facilitate in the moment for adjustments and sustainment decisions. Our approach to training sales teams blends tools with expertise to shed light on how they are performing, as well as additional opportunities for adjustments.

Expertise and Dedication

From your first conversation with us, you’ll realize we’re different. It is our job to make you feel like our entire staff are fully integrated members of your sales team. Our team of sales training experts puts your organization’s priorities first and measure success in terms of your satisfaction and business growth. 

agile selling skills

Brief: How Agile Sales Professionals Use Sprints to Target, Message, and Engage Prospects

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Beginnings

Richardson is founded by sales expert and New York Times best-selling author, Linda Richardson.

1978

Consultative Selling

We launched Consultative Selling to the market.

1978

Sales Performance International

Sales Performance International is founded by successful author, entrepreneur and sales expert, Keith Eades.

1988

Solution Selling®

We launched Solution Selling launched to the market.

1988

Curriculum Expansion

Our investment in a Curriculum expansion led to the creation of a suite of sales training programs and new sales coaching content.

1996

Going Global

We expanded our global footprint with new Global offices in EMEA and APAC.

2001

Online Learning

We brought our world-class content online.

2006

Our first Client Forum brought together sales and learning leaders from around the globe.

2007

Translation

Our digital content gets translated into 7 languages.

2008

Life Sciences Practice

We launched our dedicated Life Science Practice.

2011

Digital Learning Platform

Furthering our investment in sales technology, we launched our Digital Learning Platform.

2016

Advanced Content

Continuing our content innovation, we launch a collection of new, advanced sales training content.

2018

Merger

Richardson and Sales Performance International merge to form Richardson Sales Performance.

2019

Sprint Selling

We launched the newest and most future-focused sales methodology in the market, Sprint Selling.

2021

Richardson Sales Performance acquires Canadian sales training company DoubleDigit Sales.

2022

Company History

Local Experience, Global Expertise

Transforming large international sales organizations requires an understanding of how to balance driving a consistent global approach with the flexibility needed to sell in local markets. Here at Richardson Sales Performance, we take time to understand each client’s global sales footprint, their unique structure, and the critical selling skills that are needed to succeed in each region. We are proud to have over 100 of the most experienced facilitators worldwide who have trained two million sellers, in 50 countries and over 23 languages.

richardson-sales-performance-global-locations.png

Here at Richardson Sales Performance, we take time to understand each client’s global sales footprint, their unique structure, and the critical selling skills that are needed to succeed in each region. We are proud to have over 100 of the most experienced facilitators worldwide who have trained two million sellers, in 50 countries and over 23 languages.

  • United States Office

    Two Commerce Square, 2001 Market Street, Suite 2850, Philadelphia, PA 19103

    215.940.9255

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  • London Office

    Guildhall Yard, London EC2V 5AE

    +44 (0) 20 7917 1806

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  • Brussels Office

    Elsinore Building, DaVincilaan 9, B-1930 Zaventem, Belgium

    +32 2 70 98 580

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  • Australia, Asia, New Zealand Office

    38 Sydenham Road, Norwood, South Australia 5067

    +61 (0)8 8376 1667

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  • Shanghai Office

    Room 1707, Oriental Century Mansion, No. 345 Xian Xia Road, Changning district, Shanghai

    +86 21 32577032

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  • Canadian Office

    272 Richmond Street East, Suite 200, Toronto, ON, M5A1P4, Canada

    (855) 656-2999

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