Skip to main content

Richardson Sales Performance and Alinean Partner to Deliver New Sales Force Effectiveness Selling Tools and Training

Flexible Partners

richardsonsalestraining

Share on LinkedInShare on TwitterShare on Facebook

Improving sales force effectiveness in this “Do More with Less” economy requires modern skills with interactive selling tools.

Alinean, empowering B2B sales and marketing to better communicate and quantify the value of solutions to frugal buyers, and Richardson Sales Performance, a leading global sales training and sales strategy execution firm, today announced a partnership to improve sales force effectiveness, creating an integrated offering of Richardson Sales Performance’s sales methodology and skills training with Alinean’s ValueStory™ interactive tablet-based selling tools.

According to research by SiriusDecisions, “the number one issue preventing sales quota achievement remains the inability for sales to deliver value messages” says Jim Ninivaggi, Sales Enablement Service Director for analyst firm SiriusDecisions. “The ability to ask the right questions, understand and create buyer needs, and link those needs to the value your solutions provide are still very relevant today. Using tablet-based solutions that can enhance and guide those conversations, including the ability to provide hard dollar justification, enhances and elevates those conversations."

For its’ existing customers and new prospects, Richardson Sales Performance will integrate customized sales methodologies and value messaging into Alinean’s ValueStory-guided value-selling tool, helping to dramatically improve the adoption and enablement of new selling capabilities, driving more interactive, data-driven, provocative and value-driven customer engagements.

“To reinforce Richardson Sales Performance’s sales methodology and skills training, Alinean’s ValueStory guides sales reps to deliver the right value storytelling, provocative insights, and financial justification for every selling situation, “ says Dario Priolo,  Chief Strategy Officer for Richardson Sales Performance, “This helps our clients reinforce the sales methodology, messaging, and skills needed to drive sales success, and understand what is being delivered in each engagement, tracking success and adoption, so critical to coaching and evolution.”

At the same time, Alinean will offer its customers Richardson Sales Performance’s sales and tool training, helping to drive better adoption of Alinean’s ValueStory™ sales tool, improving the competence and credibility of using the tools to prevent stalls, accelerate sales cycles, and improve sales force effectiveness.

“Just like a golfer with a new set of clubs, new tools can help improve performance, but combine the tools with the right methodology, skills training, and coaching delivers the most success.” Says Tom Pisello, CEO and founder of Alinean. “Our partnership with Richardson Sales Performance provides our customers with the perfect combination of methodology, tools, and sales training so crucial to achieving selling success.”

In combination, the program includes sales methodology and value-message consulting services, tool customization, SaaS licensing and skills training.

 

Share on LinkedInShare on TwitterShare on Facebook
accelerate - online sales training programs

Brochure: Accelerate Sales Performance Platform

Learn more about Richardson Accelerate, the sales performance platform at the heart of our blended learning training solution.

Download

Resources You Might Be Interested In

accelerate sales performance system overview

Brochure: The NEW Accelerate Sales Performance System

Download a complimentary brochure outlining Richardson's game-changing new solution that uses your data to inform personalized learning journeys for your team.

Brochure Download

Abstract mountain with data mapping signifying sales metrics connecting sales behaviors

White Paper: From Insight to Impact - Harnessing Behavior Analytics for Sales Growth

Learn how to harness behavior analytics for sales growth by overcoming the challenge of connecting sales performance metrics to specific behaviors.

White Paper

Brochure: Richardson Sales Management Capability Framework

Explore the complete collection of 5 core sales management capabilities supported by 25 behaviors sales managers need to enhance their team's effectiveness.

Brochure Download

Solutions You Might Be Interested In