Video: How to Grow Strategic Accounts

Growing accounts

young male and female account rep reviewing their strategic account plans to make sure they're making the most of changes in their customer's business

August 8, 2023

Share on LinkedInShare on TwitterShare on Facebook

Strategic account planning requires an agile approach in which customer changes become part of the process.

In these two videos, we show how Richardson’s Prosperous Account Strategy offers sellers a structured way to do exactly that.

Watch the First, watch how our interactive tool guides sellers through a repeatable process that enables them to expand business with existing accounts, close opportunities faster while reducing acquisition costs, and focus on the accounts with the greatest opportunity.

In this second video, learn how the program teaches account reps how to strategically find and access the white space in their current accounts.

Share on LinkedInShare on TwitterShare on Facebook

Resources You Might Be Interested In

White Paper: Accelerating Sales Performance with AI

Learn how organizations successfully set themselves up for future success by embedding AI into their sales processes.

White Paper, Article

White Paper: The Coaching Efficiency Paradox

Learn why effective coaching transforms sales teams how top-performing organizations leverage coaching for success.

White Paper

Webinar Recording: Effective Coaching Strategies that Unlock Seller Performance

Download a copy of our webinar where we explore the difference between management and coaching, why coaching-specific training matters, how to use data to uncover coaching opportunities, and more.

Video

Solutions You Might Be Interested In