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Transforming Customer Relationships at Tyson

The Challenge

Tyson Foods is a multinational, protein-focused food company with more than 122,000 employees. The company has experienced growth through natural business expansion and acquisitions. This growth, however, led to inconsistent selling methods across the organization.

Sales leaders at Tyson realized that to continue to grow, they needed a common selling framework and language and a renewed focus on the customer. They also needed a selling strategy that empowered the team to leverage considerable customer data, using the information to help shape their customer’s perspective and grow into the white space. These skills would need to tie directly into Tyson’s explicit goals of achieving two times the market share growth in each food category and deriving 15 percent of revenue from new products.

The Results

96%
Participant scores for facilitation
27%
Knowledge retention driven by learner engagement after training
18
Point improvement in incorporating selling skills

The sales team is happy to engage in training because they’re seeing the results that come with consultative selling practices. They are not doing it just to check the box. They’re doing it because it works!

Tyson Sales Leader