Sales Training Case Study: iProspect Gains 22:1 ROI

The Challenge

iProspect, a global digital marketing performance agency, was experiencing change both internally and externally. With shifting customer conversations and a maturing industry that has lead to increased competition, iProspect was looking to be more proactive with their customers by truly understanding their business challenges and providing solutions naturally to add more value.

iProspect was seeking to implement a flexible and relevant training program for a new role within the organization that solely focused on Client Services. The goal of the program was to equip the Client Services team with the skills to add value to customers by changing the conversation and becoming a trusted advisor in order to drive revenue, increase organic product growth and retain existing business.

The Results

22:1
ROI Attained from the training program
17%
Overall increase in consultative skills knowledge
2.9
Rating (out of 3) on overall training experience from participants

Definitely the best management training I've experienced in media. Really appreciate the opportunity to grow my skillset and bring more value to iProspect as a result!

Account Director, iProspect