Sales Training Case Study: iProspect Gains 22:1 ROI
iProspect, a global digital marketing performance agency, was experiencing change both internally and externally. With shifting customer conversations and a maturing industry that has led to increased competition, iProspect was looking to be more proactive with their customers by truly understanding their business challenges and providing solutions to add more value.
iProspect was seeking to implement a flexible and relevant training program for a new role within the organization that solely focused on Client Services. The goal of the program was to equip the Client Services team with the skills to add value to customers by changing the conversation and becoming a trusted advisor in order to drive revenue, increase organic product growth and retain existing business.
ROI Attained from the training program
Overall increase in consultative skills knowledge
Rating (out of 3) on overall training experience from participants
Definitely the best management training I've experienced in media. Really appreciate the opportunity to grow my skillset and bring more value to iProspect as a result!
Account Director, iProspect
Richardson implemented a blended training program for the new Client Service Leadership team at iProspect that was agile, scalable, and highly relevant with its customized design. It was implemented to equip the team with process, strategy and consultative capabilities. The blended program began with content on Richardson Accelerate, an online platform that allowed the team to learn on-demand, desktop or mobile, giving way to limited bandwidth. Skills covered in the program ranged from Consultative Selling Skills to Six Critical Skills, and for managers, Developmental Sales Coaching.
Participants learned more about the skills in a series of Instructor-led classes, allowing time to practice in customized role-plays that were relevant to iProspect’s day-to-day business. After the classroom, participants sustained the knowledge through Richardson Accelerate features such as on-demand videos scenarios, quizzes, and competitive leaderboards. They also implemented Richardson’s mobile reinforcement tool, QuickCheck, a mobile app that delivers two questions every other day based on content taught in the classroom.