Philadelphia, PA — June 21, 2018 — Richardson, a leading global sales training and performance improvement company, announced today that it has launched a new program, Storytelling, a sales training solution that enables sales professionals with the skills to build and tell a great story to foster memorable dialogue that will ultimately inspire and motivate the customer to take action.
Richardson’s Storytelling program is an instructor-led training solution that teaches participants to use storytelling as an effective way to communicate, connect and ultimately, compel customers by appealing to both the rational and emotional side of buying. In the program, Richardson provides sales professionals with a storytelling framework that helps them to craft the setup, conflict, turning point, and resolution of a story. In addition to the framework, the program focuses on two areas: how to build a great story and how to tell a great story. Richardson facilitators teach sales professionals how to use the right words, incorporate data, use visuals, and discuss what gestures, voice, and expressions are best to use and avoid. Richardson’s Storytelling program teaches the behavioral science behind why stories work and create an emotional connection to helps to ignite action.
Richardson’s Storytelling Program is available as a half day or full day Instructor-led training, and shows sales professionals how to:
- Apply techniques for delivering a customer-centric story in an engaging and animated way
- Identify opportunities to use stories when selling to foster dialogue, encourage customers to think in new ways, and motivate them to take action
- Describe the elements of an effective story and use those elements to structure a story that is relevant, memorable, and emotionally compelling
- Walk away with stories you can use at multiple points in the sales process to build your credibility, raise and explore issues with customers, differentiate your organization from the competition, and demonstrate value
“Many of our customers have sales professionals that are struggling to overcome the status quo. The skill of storytelling is intended to help sales professionals create momentum that leads to identifying and closing opportunities.,” remarked Richardson’s CEO John Elsey. He continues, “Richardson’s new program helps sales professionals to create that emotional connection that helps to establish trust through the skill of storytelling.”
Learn more about the program by downloading a complimentary brochure by clicking here.
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John Elsey, President & CEO
“Many of our customers have sales professionals that are struggling to overcome the status quo. The skill of storytelling is intended to help sales professionals create momentum that leads to identifying and closing opportunities. Richardson’s new program helps sales professionals to create that emotional connection that helps to establish trust through the skill of storytelling.”