Drive Business Outcomes Through Evaluation of Training & MEASUREMENT

Curriculum Guide Download

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Sales effectiveness system


"Richardson was engaged by a leading consulting firm to first build a pursuit process and effective client interaction methodology.  Soon after, the company realized that they required more of an account focus and engaged us to build an account planning workshop and structure and retained us as dedicated coaches for each of their top 86 global relationships.  In effect, coaches were retained over a period of 4 months to drive the execution of the plan.  They generated $23.7MM of new business, or 17 times their investment with Richardson in the first year.  In addition, they increased pipeline 195% for coached accounts vs. non-coached accounts."

Real-Time Visibility & Evaluation of Training is Essential to Ensuring that Sales Coaching is Taking Place and that Seller Behaviors are Shifting Across the Organization

From the very beginning, we will work with you to create a measurement value chain throughout the engagement. From the quality of the training to the impact on KPIs, our measurement approach creates analytics that ensure visibility, inform the learning program, and quantify business impact.

measure ROI on Sales Training

In the MEASURE Phase, we Help You with the Evaluation of Training Effectiveness Through:

  • The quality of your sales training engagement
  • How well your teams retain knowledge and skills over time
  • Where sales coaching is taking place across your organization
  • When and where selling behaviors change
  • How behavior change impacts your KPIs
contact Richardson for sales training information
Download the Richardson Sales Effectiveness Training Curriculum Map

Our Services to Help You Drive Business Outcomes and Ensure Behaviors are Changing Include the Following:

Learn more about Each Step in Richardson's Customizable Sales Effectiveness System
2016 Sales Effectiveness System Button  2016 Define Sales Training Needs Button 2016 Learn through sales training button 2016 Change behaviors through sales coaching button 2016 Measure Sales Training Effectiveness Button