Article: Three Ways to Sharpen Your Negotiation Skills as Customers Seek Lower Pricing

Customer conversations

January 31, 2024

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What’s Inside

Business leaders are reprioritizing profitability and bringing more scrutiny to purchasing decisions as higher interest rates influence costs.

Sellers need to be prepared with strong negotiation skills.

Our article breaks down the three capabilities needed to win the sale without conceding on price. We show how to:

  • Control the negotiation
  • Develop a trading strategy
  • Form a plan to close

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