Brief: Tailoring ROI Conversations to Different Stakeholders

Improving win rate

roi conversations

September 24, 2020

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

ROI has made a fast ascent to the top position on the list of needs for all buyers.

Executives across the organization need to see that the ROI factors of a solution will address their individualized goals.

In our brief, Tailoring ROI Conversations to Different Stakeholders, we examine the emerging but central challenge for sales professionals today: addressing as many ROI needs as there are buyers.

We examine what resonates with the following four key stakeholders: 

  • CEO: Connecting the value to broad, strategic business goals
  • CFO: Articulating the measurability of revenue or savings
  • COO: Illustrating ease of implementation and cross-department applicability
  • CIO: Addressing solution relevance to accelerated digital transformation efforts

Share your email to access this complimentary resource.

Resources You Might Be Interested In

Brief: Selling AI in Manufacturing - Guiding Buyers Through the Fog of Uncertainty

Download the brief to learn how to prepare your sales team to sell AI in the manufacturing industry by leading buyers with confidence.

Brief

Brief: Selling AI in Professional Services - Equipping Sales Leaders to Guide Clients Through Complexity

Download this brief to learn how to navigate selling AI in professional services.

Brief

Brief: Selling AI in Pharmaceuticals - Building Confidence in an Industry Defined by Innovation

Download this brief to learn how to become a trusted advisor to sell AI in the pharmaceutical industry.

Brief

Solutions You Might Be Interested In