How Sellers Can Adapt to Three Trends in Retail and Commercial Banking
Sales performance improvement
What’s Inside
The rise of embedded finance, declining net interest margins, and the strength of nonbank alternatives present challenges for retail and commercial banking sales professionals.
Addressing these trends means increasing top-line growth, developing a more emotionally intelligent approach to customer conversations, and understanding the customer’s unmet needs.
In this article, we show how sellers can develop these capabilities and use them to navigate the new landscape.
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Brief: Timeline for Sales Transformation
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