How Sellers Can Adapt to Three Trends in Retail and Commercial Banking

Sales performance improvement

December 12, 2024

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What’s Inside

The rise of embedded finance, declining net interest margins, and the strength of nonbank alternatives present challenges for retail and commercial banking sales professionals.

Addressing these trends means increasing top-line growth, developing a more emotionally intelligent approach to customer conversations, and understanding the customer’s unmet needs.

In this article, we show how sellers can develop these capabilities and use them to navigate the new landscape.

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