Aberdeen's Sales Coaching Checklist: Five Essentials for the Successful Enterprise

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Summary: Competing in tight markets to capture highly-educated buyers requires far more than throwing a script, territory, and laptop at a new hire, and expecting them to hit the ground running and meet quota based on only the innate skills or experience they bring to the job. Best-in-Class sales organizations are 26% more likely than all others to move beyond the basic, generic training on products, prices, and messaging to a formal one-to-one coaching methodology that is specific to individual deals in the pipeline or key accounts. Make sure your team also benefits from these coaching essentials by following this checklist.