Brief: Selling in the Retail & Consumer Package Goods (CPG) Industry
Outbound sales
What’s Inside
The CPG industry and retail sales today operate at breakneck speed.Rushed shoppers want instant gratification and value. To meet these demands, retailers have entered an analytics arms race where competitors seek to distill insights from constantly flowing data. This environment has left many consumer packaged goods (CPG) and retail sales businesses wondering how their role will develop in response to these trends.
In the brief, Selling in the Retail & Consumer Package Goods (CPG) Industry, we offer insight on how to:
- Move beyond familiar routines
- Access the decision-makers
- Use analytics to engage the buyer
Resources You Might Be Interested In
Brief: Four Elements to Reshape Channel Sales Success
In this brief, we reveal strategies for overcoming the challenges that partner account managers face in today's marketplace.
Brief
Brief: Three Negotiation Skills to Master for the Economy Ahead
Learn our three-part negotiation strategy needed to battle buyer commitment issues in an uncertain economy.
Brief
Brief: Scaling Sustainable Enablement with Purposeful AI
Learn how generative AI can aid enablement leaders in delivering personalized, adaptable, and continuous learning that boosts seller efficiency and effectiveness.
Brief
Solutions You Might Be Interested In
![sales technology]()
Accelerate Sales Performance System
Learn More: Accelerate Sales Performance SystemBring clarity to the most critical skill gaps you need to address to move your business metrics with the NEW Accelerate Sales Performance System
![sales training delivery services]()
Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
![sales training content]()
Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
![sales consulting services]()
Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
