Addressing Indecision in 2025
Improving win rate
What’s Inside
Today’s buying climate makes one thing certain: uncertainty.
Overwhelmingly, the nearly 500 respondents in our Selling Challenges Research Study highlighted buyers’ unwillingness to commit as the biggest challenge throughout the entire sales cycle.
Buyer indecision was the biggest overall threat to winning active opportunities (48%).
In negotiations, 60% said their biggest challenge was gaining buyer commitment to specific, time-bound actions.
The biggest threats to closing a deal emerged as customers who won’t commit or won’t follow-through (68%).
With buyers running scared, what can sellers do? Learn more in our brief, "Selling Challenges: Addressing Indecision in 2025," where we explore the problem and show what the best sellers do to overcome it.
Resources You Might Be Interested In
Brief: Selling AI in Manufacturing - Guiding Buyers Through the Fog of Uncertainty
Download the brief to learn how to prepare your sales team to sell AI in the manufacturing industry by leading buyers with confidence.
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Brief: Selling AI in Professional Services - Equipping Sales Leaders to Guide Clients Through Complexity
Download this brief to learn how to navigate selling AI in professional services.
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Brief: Selling AI in Pharmaceuticals - Building Confidence in an Industry Defined by Innovation
Download this brief to learn how to become a trusted advisor to sell AI in the pharmaceutical industry.
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