Addressing Indecision in 2025

Improving win rate

March 25, 2025

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What’s Inside

Today’s buying climate makes one thing certain: uncertainty.   

Overwhelmingly, the nearly 500 respondents in our Selling Challenges Research Study highlighted buyers’ unwillingness to commit as the biggest challenge throughout the entire sales cycle. 

  • Buyer indecision was the biggest overall threat to winning active opportunities (48%). 

  • In negotiations, 60% said their biggest challenge was gaining buyer commitment to specific, time-bound actions. 

  • The biggest threats to closing a deal emerged as customers who won’t commit or won’t follow-through (68%). 

With buyers running scared, what can sellers do? Learn more in our brief, "Selling Challenges: Addressing Indecision in 2025," where we explore the problem and show what the best sellers do to overcome it.

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