2025 Selling Challenges Research Study
Sales performance improvement
What’s Inside
In our annual Selling Challenges Survey, we asked nearly 500 B2B sellers about their biggest challenges in closing complex deals.
And this year’s results might change the way you approach every step of the sale, from prospecting to engaging stakeholders to negotiation and closing.
One issue stood above the rest—and it touches every aspect of the sales cycle: Buyer Indecision.
This hesitation isn’t just stalling deals but draining revenue. How can sellers break the cycle, inspire action, and build buyer confidence?
Download our 2025 Selling Challenges Research Study to dig into the findings and uncover the most important capabilities your sellers need to address the chaotic selling environment of 2025.
Resources You Might Be Interested In
Brief: Three Negotiation Skills to Master for the Economy Ahead
Learn our three-part negotiation strategy needed to battle buyer commitment issues in an uncertain economy.
Brief
Brief: Scaling Sustainable Enablement with Purposeful AI
Learn how generative AI can aid enablement leaders in delivering personalized, adaptable, and continuous learning that boosts seller efficiency and effectiveness.
Brief
Selling Through Volatility
In this white paper we reveal how to win sales in a turbulent economy and avoid panic.
White Paper
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Learn More: Sales training content that improves performanceGrounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
