What are AI Smart Trackers?
AI Smart Trackers are Richardson’s embedded conversational intelligence solution, powered by Gong. They automatically detect and tag key selling behaviours tied to your training curriculum—so your team doesn’t just remember the methodology, they live it. AI Smart Trackers monitor your sales reps' customer conversations to ensure they are executing key selling capabilities like using open-ended questions to understand customer needs, identifying which stakeholders hold power, or aligning the buying team on a collective vision. All without complex setup or custom tracker development.
Take a Quick Tour of Richardson's AI Smart Tracker Tool
Key Benefits of AI Smart Trackers
AI Smart Trackers take conversational intelligence beyond basic call analysis by aligning directly with Richardson’s proven methodology. They give teams immediate, actionable insight into how sellers are performing in real conversations—so you can coach more effectively, drive consistency, and close performance gaps before they impact results.
This sales tool provides:
- Immediate visibility into how reps are applying skills in every call
- Deal boards that use behavioural data to identify coaching moments, manage risk, and improve win rates
- Actionable insights into where opportunities for customer mobilisation, value articulation, or resolving deal blockers are missed
- Fast deployment capabilities that eliminate the need for your team to build Gong trackers from scratch
Why Choose Richardson’s AI Smart Trackers?
Most conversational intelligence tools give you call data. AI Smart Trackers give you behavioural insight, tied directly to proven sales training methodologies.
Rather than building your own system of trackers and metrics, start with a purpose-built solution that reinforces the behaviours that matter most.
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Brochure: Gong AI Smart Tracker Playbooks
Learn how to scale your methodology efficiently and at scale with our Gong AI Smart Trackers.
DownloadRichardson's AI Smart Trackers Improve Your Team's Performance with Every Conversation
Enable Agile, Value-Led Selling
By mapping conversations to verifiers such as customer problem clarity, decision criteria alignment, and buying team consensus, sellers get precise, contextual direction on how to move deals forward.
Surface Deal Risk, Instantly
Gong AI detects where key verifiers are missing in calls, allowing reps and managers to identify gaps that threaten deal progression or forecast accuracy.
Deliver Buyer-Centric Guidance
Each Smart Tracker is mapped to critical buying signals like customer mobilisation, organisational risk, deal blockers, and value articulation—helping sellers stay focused on what matters to buyers.
Resources You Might Be Interested In
Brief: Timeline for Sales Transformation
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Brochure: Gong AI Smart Tracker Playbooks
Learn how to scale your methodology efficiently and at scale with our Gong AI Smart Trackers.
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Brief: Earning Seller Buy-In for Sales Training
Learn three practical strategies to earn seller buy-in for sales training.
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