Brief: When Black Ink Turns Red
Sales performance improvement
What’s Inside
When revenue falls, leaders need ways to reinvigorate sales effectiveness. Short-term fixes are only effective in the moment. The solution: renew engagement with a long-term focus.
Here, we look at ways sales leaders can boost results when revenue falls. In Richardson’s brief, “When Black Ink Turns Red”, we uncover:
- How to develop a scalable sales strategy to win bigger sales
- How to drive motivation with engagement
- The importance of avoiding seller-centric behaviors
- Why building a selling team is critical in today’s market
Resources You Might Be Interested In
Brochure: Cracking the Code in Practice - Building Teams that Lead in the AI Era
Download information about how Richardson helps sellers lead the AI sales to guide buyers with the clarity, confidence, and momentum needed to move the sale forward.
Brochure Download
Cracking the Code: Selling AI When No One Knows How to Buy It
Learn why selling AI takes a different approach than traditional sales tactics and what you can do to find success in the AI sales era.
White Paper
White Paper: Is Selling Human Anymore?
In this white paper, we discuss how to reimagine seller excellence in an AI-powered world.
White Paper
Solutions You Might Be Interested In
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Accelerate Sales Performance System
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Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
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Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
