Brief: Tailoring ROI Conversations to Different Stakeholders
Improving win rate
What’s Inside
ROI has made a fast ascent to the top position on the list of needs for all buyers.Executives across the organisation need to see that the ROI factors of a solution will address their individualised goals.
In our brief, Tailoring ROI Conversations to Different Stakeholders, we examine the emerging but central challenge for sales professionals today: addressing as many ROI needs as there are buyers.
We examine what resonates with the following four key stakeholders:
- CEO: Connecting the value to broad, strategic business goals
- CFO: Articulating the measurability of revenue or savings
- COO: Illustrating ease of implementation and cross-department applicability
- CIO: Addressing solution relevance to accelerated digital transformation efforts
Resources You Might Be Interested In
Webinar Recording: Why Your Team Can't Sell AI (Yet)—and What to Do About It
Download a copy of our webinar where we provide a playbook to sell AI with confidence.
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Brochure: Cracking the Code in Practice - Building Teams that Lead in the AI Era
Download information about how Richardson helps sellers lead the AI sales to guide buyers with the clarity, confidence, and momentum needed to move the sale forward.
Brochure Download
Cracking the Code: Selling AI When No One Knows How to Buy It
Learn why selling AI takes a different approach than traditional sales tactics and what you can do to find success in the AI sales era.
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