Selling Through Volatility

Improving win rate

May 1, 2025

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What’s Inside

The probability of a recession in the U.S. is essentially down to a coin flip. Goldman Sachs, J.P. Morgan, and the Peterson Institute all estimate a roughly 50% chance of recession.  

Successful sales organisations can’t afford to panic. Instead, you need a plan.  

And it’s probably going to look different than the one you laid out at the start of the year.  

In our white paper, “Selling Through Volatility,” we lay out the essential skills sellers need to survive — and thrive — in an unexpectedly volatile selling environment.  

Download the white paper to learn:  

  • Why our current economic conditions demand a new selling strategy 

  • How sellers can use psychology to address shaky buyer confidence 

  • Seven essential skills for unlocking success in a down market  

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