Brief: How to Drive Consistent Selling After an Acquisition

Sales management

post-acquisition sales team building

November 1, 2021

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What’s Inside

Achieving consistency is difficult. It’s also critical to success. After an acquisition, sales leaders face competing goals and asynchronous selling practices.

The solution: align the sales team with a consistent selling strategy. Here, we look at ways in which a sales leader can get everyone to use the same playbook.

We look at:

  • How a focus on collaboration drives buy-in across the team
  • How post-merger synergies create “force multipliers” that boost selling resources
  • Why it’s important to right-size long-term expectations
  • The importance of drafting a customer experience framework as a universal selling guide

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