Brief: How Sellers Can Adapt to Three Trends in Software, Tech, and IT
Outbound sales
What’s Inside
Sellers in the software, tech, and IT industry face a buying team that has intensified its focus on profitability while reducing the number of vendors it engages with. Meanwhile, stakeholders have less availability for sellers.
These trends make selling considerably challenging.
Addressing these challenges means empowering channel partners with stronger selling skills, getting more strategic about accessing vendors, and leveraging the power of ChatGPT for better sales outcomes.
In this article, we share how to do all three.
Resources You Might Be Interested In
The Revenue Reset: Crucial Pivots for 2026 Success
In this white paper, Richardson and Alexander Group outline the approach your selling organization needs to adapt to in order to thrive in 2026.
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Webinar Recording: Why Your Team Can't Sell AI (Yet)—and What to Do About It
Download a copy of our webinar where we provide a playbook to sell AI with confidence.
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Brochure: Cracking the Code in Practice - Building Teams that Lead in the AI Era
Download information about how Richardson helps sellers lead the AI sales to guide buyers with the clarity, confidence, and momentum needed to move the sale forward.
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