Case Study: How Bausch + Lomb Boosted Sales Revenue
Improving win rate
What’s Inside
Bausch + Lomb wanted a new way to build trusted adviser relationships with their customers. They knew this was the way to enhance their differentiation and grow market share.
To make this happen, they partnered with Richardson Sales Performance. Sellers learned how to use the six critical skills of a consultative approach, and the sales managers learned how to develop their coaching skills.
As a result:
- 70% of participants reported that revenue performance increased following training
- 69% of surveyed customers reported increasing their use of Bausch + Lomb products
- The sales team experienced a 19-point improvement in selling skill proficiency
Read our Bausch + Lomb case study to learn how it happened.
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