2024 Selling Challenges Research Study
Improving win rate
What’s Inside
We heard from 1,000 sales professionals and managers about the challenges they anticipate in the coming year.
Their responses reveal that traditional approaches alone are not enough to win the sale in a complex and changing market.
In our 2024 Selling Challenges Research Study, we reveal the responses we received to seven key questions exploring where sellers need new skills. We also offer insights on how to develop those capabilities.
We show:
- How to compete against the rise of lower-cost competitors
- How to expand existing accounts even as the business cycle changes
How to navigate negotiations as businesses seek to reduce costs
Resources You Might Be Interested In
Brief: Developing a Successful Prospecting Strategy Amid Uncertainty
Download this brief to discover how the best sellers overcome buyer hesitation in their prospecting strategies.
Brief
Webinar: Navigating the Buyer Confidence Crisis
Download a copy of our webinar where we explore how to navigate the buyer confidence crisis with strategies to drive urgency and unstick indecisive stakeholders.
Video
Addressing Indecision in 2025
Buyer indecision: the biggest sales challenge in 2025. Read our brief where we explore this problem and what the best sellers do to overcome it.
Brief
Solutions You Might Be Interested In
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Accelerate Sales Performance System
Learn More: Accelerate Sales Performance SystemBring clarity to the most critical skill gaps you need to address to move your business metrics with the NEW Accelerate Sales Performance System
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Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
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Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
