2024 Selling Challenges Research Study

Improving win rate

graphic with the name selling challenges research study

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

We heard from 1,000 sales professionals and managers about the challenges they anticipate in the coming year.

Their responses reveal that traditional approaches alone are not enough to win the sale in a complex and changing market.

In our 2024 Selling Challenges Research Study, we reveal the responses we received to seven key questions exploring where sellers need new skills. We also offer insights on how to develop those capabilities.

We show:

  • How to compete against the rise of lower-cost competitors
  • How to expand existing accounts even as the business cycle changes
  • How to navigate negotiations as businesses seek to reduce costs

Share your email to access this complimentary resource.

Resources You Might Be Interested In

Brief: Timeline for Sales Transformation

In this brief, you'll learn how to prepare, implement, and sustain a sales training program

Brief

Brochure: Gong AI Smart Tracker Playbooks

Learn how to scale your methodology efficiently and at scale with our Gong AI Smart Trackers.

Brochure Download

Brief: Earning Seller Buy-In for Sales Training

Learn three practical strategies to earn seller buy-in for sales training.

Brief

Solutions You Might Be Interested In