About the Challenger Sale
Sales performance improvement
What’s Inside
The Challenger approach is designed around the fact that 53% of customer loyalty is driven by the sales experience, which contributes more to loyalty than brand, price, service, or product combined.
Challengers provide their customers a differentiated sales experience by delivering the right message, having the right skills, and selling to the right people.
Each programme is supported by ongoing research and backed by the best-selling books, The Challenger Sale, The Challenger Customer, and The Effortless Experience.
Resources You Might Be Interested In
The Revenue Reset: Crucial Pivots for 2026 Success
In this white paper, Richardson and Alexander Group outline the approach your selling organization needs to adapt to in order to thrive in 2026.
White Paper
Webinar Recording: Why Your Team Can't Sell AI (Yet)—and What to Do About It
Download a copy of our webinar where we provide a playbook to sell AI with confidence.
Video
Brochure: Cracking the Code in Practice - Building Teams that Lead in the AI Era
Download information about how Richardson helps sellers lead the AI sales to guide buyers with the clarity, confidence, and momentum needed to move the sale forward.
Brochure Download
Solutions You Might Be Interested In
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Accelerate Sales Performance System
Learn More: Accelerate Sales Performance SystemBring clarity to the most critical skill gaps you need to address to move your business metrics with the NEW Accelerate Sales Performance System
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Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
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Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
