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Richardson Announces Plans for Merger with Sales Performance International (SPI)

Today marks a significant milestone in the sales performance space.  I am excited to announce the merger of Richardson and Sales Performance International (SPI).  Our two organisations have worked tirelessly over the last 40 years to drive sales results for our customers through the development of people, process, and technology.

As we connect with the modern buyers of sales enablement and performance, we recognise the need to create a connected organisation that leverages the best-of-breed sales skills development with the best sales enablement technology to drive superior results.

Together, Richardson and Sales Performance International provide our customers with globally proven sales methodologies, cutting-edge digital technology, CRM-based sales execution tools, and the very best learning and user experience in the market.  We are delighted to share that by joining forces with SPI, we will have the ability to offer a broader range of products, services, coverage, and capabilities, all of which we believe better equips us to drive long-term, measurable sales results.

On a personal note, the last few years at Richardson have been an incredible story of investment and innovation that have fueled growth both for our customers and our own organisation.  It’s been a privilege to work with progressive, innovative sales and learning leaders across our customer organisations who are putting in place ambitious programmes to address today’s most pressing selling challenges.  We are confident that our merger with SPI will amplify our ability to exceed our customers’ expectations.

We look forward to working with you all.

About the Author

John D. Elsey is President and CEO of Richardson, leading the company’s global go-to-market strategy and vision around being a mission-critical resource to executive leaders who strive to improve and sustain revenue performance via world-class selling teams. With more than 15 years of helping clients design and implement programs that drive measurable improvements to performance, John provides executive sponsorship to many of Richardson’s clients throughout their sales transformations. As a business executive himself, John combines his experience in skill development within the sales function with helping customers connect their human talent initiatives to what matters most — improvements in their companies’ operational metrics.

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