Skip to main content

Lead Nurturing and Marketing Automation: Make Messaging More Personal

align sales messaging

richardsonsalestrainingOctober 11, 2013Blog

Share on LinkedInShare on TwitterShare on Facebook

Behind the scenes, marketing is tracking campaigns and sending leads to sales reps, but sales could lose good opportunities if they don’t make a personal connection.

In this video, Jim Brodo, former Senior Vice President, Marketing, builds on his earlier blog post, Some Do’s and Don’ts for Better Lead Nurturing and Follow Up, to  further discuss the impact of marketing automation on the ability of reps to effectively nurture leads with a more personalized message. Please join him for this short video blog post.

If you are having trouble viewing this video blog, please click the following - Lead Nurturing and Marketing Automation: Make Messaging More Personal

Share on LinkedInShare on TwitterShare on Facebook
sprint selling training program information

Sprint Prospecting Training Program Brochure

Learn about our new program that teaches sellers to apply an agile methodology to their prospecting strategy.

Download

Resources You Might Be Interested In

agile selling skills

Brief: How Agile Sales Professionals Use Sprints to Target, Message, and Engage Prospects

Download this brief to learn how Sprint Prospecting™ enables agility that quickly gets to the core of the customer’s needs.

Article

evidence-based solution selling training for healthcare

Brief: Engaging Healthcare Professionals with Agile Messaging

Discover three ways sellers can deliver meaningful messaging to HCPs to gain access while staying in compliance.

Article

richardson sales performance and training company

White Paper: Accessing Growth with Sprint Prospecting

Download the White Paper, Accessing Growth with Sprint Prospecting, we offer a new set of skills designed to earn the customer’s attention.

Article

Solutions You Might Be Interested In