Perfect Selling Named to USA TODAY Best Seller List

Richardson’s Perfect Selling Book Reaches USA Today Best Seller List

Philadelphia, PA — July 22, 2008 – Richardson, a leading sales training and consulting firm, today announced that Perfect Selling, written by Founder Linda Richardson, has reached the Best Seller List for USA Today.

In Perfect Selling, Linda Richardson defines the 5-step process to the “perfect” sales call to enable salespeople to achieve their call objectives.  Perfect Selling is a fast read, with a 5-day, twenty minutes a day plan.  It gives salespeople a competitive edge and packs three decades of sales training experience into one compact source.  This small sales call “bible” takes readers through the full sales call so connecting and closing are second nature.

“We are very excited to see the book on the USA Today Best Seller List.  Perfect Selling is an ambitious title, but it suits the many salespeople out there who strive every day to be the very best,” says Linda Richardson, Founder of Richardson.  “The book maps out a practical, quick 5-step plan for transforming the sales call into closed sales.”

“It is an honor and privilege to be associated with a USA Today Best Selling Author,” says David DiStefano, CEO of Richardson.  “After 30 years of dedication to improving sales force effectiveness for many of the world’s most prestigious companies, Linda’s newest work, Perfect Selling, brings together all of those years of experience in a powerful and practical approach to closing more sales.”

About Linda Richardson

Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training company.  As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.”

Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach and Stop Telling, Start Selling.  She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center.  Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine.

About Richardson

Richardson is a leading, global sales training company that is dedicated to accelerating the productivity of sales professionals by ensuring they have the skills, strategies, and processes to achieve their objectives and implement their organization’s strategy.  Utilizing a comprehensive curriculum, coaching, consulting, diagnostic testing tools, and a proprietary customization process, Richardson helps develop the critical skills sales organizations need to win.  Richardson’s curriculum includes sales, sales management, strategy, negotiations, and service training delivered through seminars, one-on-one and team coaching, interactive eLearning, and podcasts.

Perfect Selling: Open the Door, Close the Deal by Linda Richardson; McGraw Hill; July 2008; Hardcover: $19.95; 174 pages; ISBN-13: 978-007154989-9; ISBN-10: 0-071549897