Measuring Sales Training Effectiveness eBook Release
This e-book, written by Richardson Sales Performance’s Eileen Krantz, outlines how to create a proper measurement strategy sequence in order to have the greatest impact on performance. It highlights the importance of allocating sales training budgets to include evaluation and sustainment and assessing talent and skills in order to set a baseline to measure against. The e-book covers three key areas:
- Why measuring sales training is important
- Adopting the proper measurement sequence
- Five guiding principles for creating a successful measurement strategy
The author of the e-book, Eileen Krantz, is Richardson Sales Performance’s Vice President of Client Analytics. She is responsible for helping Richardson Sales Performance’s clients improve their business by leveraging data and analytics.
The eBook can be downloaded by clicking here.
About Richardson Sales Performance
Richardson Sales Performance is a global sales training and performance improvement company. We collaborate with sales organizations to achieve greater levels of success by changing the behaviors of their salespeople and sales managers. Our approach is highly collaborative, with a focus on enabling the right sales activity and effective customer dialogues. To help you achieve your goals, we partner with you to develop customized training programs and a culture of continuous learning to help drive improved organization performance.
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