Richardson Redefines Sales Effectiveness Sales are made by people to people. Technology and tools can keep the process on track, but even the coolest app is no match for the ability to clearly articulate value, eye to eye. The problem is most salespeople don’t have the skills or confidence to initiate compelling conversations with customers, and that results in lost opportunities and missed sales quotas.
Your sellers must approach informed buyers with conversations that add value. Sales reps need to transform their approach by anticipating buyer problems, offering compelling insights, and tailoring solutions to specific customer needs. Training sales reps to respond to changes in buyer behaviors is the best way to guarantee that you don’t end up in a race to the bottom.
The statistics stated above further support our perspective that not only is the sale truly made in the moment in front of the customer and in the execution of compelling customer dialogues, but also that there is a great need for improvement in this area among salespeople!
We have spent 30 years examining every sales conversation, deconstructed them, rebuilt them and made them learnable and repeatable. We are the true experts in customer conversations. We have the depth and breadth of content, tools, and expertise to help your sales team excel at every stage of the sales process, in every dialogue.
To help you achieve your goals, we develop truly customized programs that change behaviors and provide measurable results. From assessing talent and developing sales teams through verifiable outcomes, coaching, and reinforcement, we employ effective learning methodologies that draw on the best of interpersonal interactions and digital technologies. Our approach is highly collaborative, with a focus on enabling the right sales activity. We equip your sales organizations with the effective dialogues skills necessary to:
- Articulate your organization's value
- Differentiate your solution from the competition
- Demonstrate credibility and trust
Through our Sales Effectiveness System™ we deliver proven content, deep customization, and expert perspective to help you define and develop performance improvement solutions that meet your exact needs and drive expected outcomes.
Richardson is the “how” to the “what.” We provide an emphasis on skills to execute in the sales process and tools that enable your sales people to succeed.
Click on a link below to learn more about how we can help improve your sales team performance or download our sales curriculum guide to learn more about our Sales Effectiveness System.
Sales Effectiveness System™
We deliver proven content, deep customization, and expert perspective to help you define and develop solutions that meet your exact needs .
Develop: People Through Sales Training
Through a comprehensive sales training and learning model we help your sales team develop the skills to succeed at all levels of the sales process
Define: Success Drivers
We work together to define key sales success drivers and focus on improving those few activities that matter most.
Drive: Business Outcomes
We focus on change and accountability across the organization in order to drive productivity gains
Customized Sales Training Solutions
Richardson's customized solutions helps leaders prepare their organizations to execute sales strategies and achieve business objectives.