Sales Effectiveness System™

Download our Curriculum Guide

Please click here to download a copy of our curriculum and solution overview 



Richardson's Sales Effectiveness System™ Provides A Continuous Learning Solution that Changes Behavior and Drives Measurable Business Results!  


Through our Sales Effectiveness System, we help you improve sales results. We do this in three ways to create a continuous learning and performance development loop:

  1. We diagnose and assess the talent and structure of your sales force
  2. We create customized sales training solutions that leverages our building block curriculum 
  3. We reinforce learning to drive behavior change through coaching and digital learning sustainment tools


Flexible Approach 

The Sales Effectiveness System is a flexible approach with each part, Define, Develop, Drive, being implemented separately or together for a complete solution. Given the breadth of our curriculum and tools, we can help you with one piece at a time, based on your biggest opportunity for sales lift.  What needs attention first?

  • Lead generation?
  • Opportunity management?
  • On-boarding?
  • Account development?
  • General selling dialogue skills?
  • Advanced insight creation and delivery?

Whatever it is, Richardson can help your sales team get the results you want. We bring all of this together by customizing your solution to the deepest levels in the industry for maximum relevance to your business. The three core sections of the Sales Effectiveness System include the following. Click on the links below to learn more about the services in each. For more information, please contact us today, or click here to download the Sales Effectiveness System Curriculum map

 Define Critical Activities

DEFINE - In Define, we begin by defining key sales success drivers and focus on improving those few that matter most. We define your current state, ideal future state, and what it’s going to take to move the organization. We then help you define your change story and key metrics to measure. 

 Develop your people

DEVELOP - We believe the most important factors that drive success is the ability to execute the right sales activities, engage in compelling customer dialogues, and for managers to coach performance. In Develop, we train your people to do just that. Develop is the core of what we do by providing your sales team with customized sales training that keeps them focused  on the right activities and the ability to change the nature of the conversation. 

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Drive performance


DRIVE -  Through planned training sustainment and adoption efforts, we provide the right tools at the right time and most importantly confirm the training  is adopted transferred, sustained, reinforced, coached,  and produces the results you need. This approach drives business outcomes by developing your sales managers and leaders to sustain performance improvement, drive accountability, change and ROI on training investment.

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Sales Effectiveness System™