What We Do

What We Do

We ensure sustained behavior change and drive increased sales performance

Richardson Redefines Sales Effectiveness                                                                 

Sales are made by people to people. Technology and tools can keep the process on track, but even the coolest app is no match for the ability to hold a dialogue and clearly articulate value, eye to eye. The problem is most salespeople don’t have the skills or confidence to initiate compelling conversations with customers. This is where Richardson can help.

Richardson is a global sales training and sales force effectiveness company. We have over 30 years of experience creating customized sales training solutions that build organizational capability and improves the individual skills necessary to grow profitable sales.

Richardson’s approach is highly collaborative, with a focus on enabling the right sales activity and effective customer dialogues at every stage of your selling cycle. To help you achieve your goals, we partner with you to develop a culture of continuous learning that drives sustained improved performance.  

We equip your sales organization with the effective dialogues skills through our time-proven Sales Effectiveness System that combines assessment, customized sales, training and integrated performance support tools to sustain and reinforce learning.continuous learning 

We partner with some of the largest and most sophisticated companies in the world across all major business sectors providing an emphasis on the necessary skills to execute your sales process and strategy. Our solutions are delivered to the highest standards by experienced facilitators who have deep industry experience and have “carried a bag”.

Richardson is the “how” to the “what.” We provide an emphasis on skills to execute in the sales process and tools that enable your sales people to succeed.

Click on a link below to learn more about how we can help improve your sales team performance or download our sales effectiveness curriculum guide to learn more about our Sales Effectiveness System. 

sales effectiveness Contact us

  • Sales Effectiveness System™

    We deliver proven content, deep customization, and expert perspective to help you define and develop solutions that meet your exact needs.

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  • Develop: People Through Sales Training

    Through a comprehensive sales training and learning model we help your sales team develop the skills to succeed at all levels of the sales process

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  • Define: Success Drivers

    We work together to define key sales success drivers and focus on improving those few activities that matter most.

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  • Drive: Business Outcomes

    We focus on change and accountability across the organization in order to drive productivity gains

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  • Customized Sales Training Solutions

    Richardson's customized solutions helps leaders prepare their organizations to execute sales strategies and achieve business objectives.

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