Richardson's Consultative Selling eLearning Certified by ASTD

Richardson's Consultative Selling eLearning Certified by ASTD

PHILADELPHIA, PA- (BUSINESS WIRE) - September, 2002 - Richardson, a leading sales training and consulting firm, today announced the certification of its Consultative Selling eLearning Richardson QuickSkills™ by the American Society of Training and Development (ASTD).

ASTD has been the world's premier professional association and leading resource on workplace learning and performance issues since 1944. Their comprehensive certification process is designed to evaluate the instructional design and usability factors of asynchronous Web-based and multimedia courseware. Training professionals rely on ASTD's evaluation to choose the right courseware for their companies from among the 650,000 eLearning courses available today.

All certified eLearning courseware must meet rigorous standards based on criteria established by ASTD's Certification Standards Committee, which is composed of eLearning experts, academicians, ISD practitioners, and other industry leaders. Certification standards include:

    Interface Design
    Production Quality
    Instructional Design

"We know the important role that ASTD has played in setting standards of excellence in our industry. We are very pleased to have our eLearning certified by ASTD," says Linda Richardson, President and CEO of Richardson. "ASTD's certification reinforces the power of our comprehensive and interactive Richardson QuickSkills curriculum."

The Consultative Selling program takes an in-depth look at sales as an interactive process. It includes six courses that comprise the framework of a sales call: Opening, Need Dialogue, Resolving Objections, Solution Dialogue, Closing, and Preparation. The Consultative Selling program is supported by Richardson's Six Critical Skills™ and other online enrichment courses such as Cross Selling and Uptiering to Gain Access. This highly interactive training experience follows a time-tested, successful training philosophy of "learning by doing." Participants face challenges, experience immediate application, and receive intensive coaching and feedback to foster behavior change.

Richardson's Consultative Selling QuickSkills program is one of Richardson's comprehensive sales skills, negotiation, and sales management programs in the Richardson QuickSkills curriculum. Each Richardson QuickSkills is made up of 3 integrated parts:

a 20-minute completely interactive learning course to meet the time pressure of salespeople and provides intensive feedback and coaching
a 30-minute robust training resource center containing role plays, definitions, and a QuickTrainer lecturette an interactive assessment test, feedback and individual action plan

About Richardson

Richardson is a leading sales training and consulting firm. We accelerate the productivity of sales competing in changing markets. Utilizing our comprehensive curriculum and our method of coaching to individuals and teams, we help develop the processes and critical skills sales organizations need to win. Our curriculum includes sales, sales management, strategy, negotiations, and service training delivered through seminars, one-on-one and team coaching, and interactive eLearning. Leveraging more than 25 years of seminar and consulting experience, Richardson now offers eLearning Richardson QuickSkills as a flexible, interactive, high-impact eLearning alternative to our clients worldwide. The Richardson QuickSkills are available through the Sun™ Enterprise Learning Platform, offered by Sun Educational Services, which is the training group of Sun Microsystems, Inc. In addition, Richardson partners with Centra to deliver synchronous learning events and real deal coaching. Centra (NASDAQ:CTRA) is the world's leading provider of software infrastructure and ASP services for eLearning and business collaboration. For more information, visit

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