Richardson to Launch New Pharma eLearning Program for Sales Representatives at ASTD

Richardson to Launch New Pharma eLearning Program for Sales Representatives at ASTD

Philadelphia, PA - May 19, 2004 - Richardson, a leading sales training and consulting firm, today announced that they will be releasing a new Web-based training program for Pharmaceutical Sales Representatives at the upcoming International American Society of Training and Development (ASTD) Conference and Exposition, May 24-26 in Washington, DC - booth #1926.

Richardson's new "Pharmaceutical Sales: The Five-Minute Dialogue" prepares Pharmaceutical Sales Representatives to successfully execute need-based sales dialogues with physicians and other healthcare professionals. Designed to help even the best performers, this online training program builds the skills to help reps gain access, meet needs, and obtain commitment to drive sales revenue.

Fast, bite-sized, and substantive, "Pharmaceutical Sales: The Five-Minute Dialogue" is the newest addition to Richardson's four-star eLearning sales library. Each of the programs six courses offers a full twenty minutes of intense interaction, coaching, an assessment test, action plan, tools, and resources for a complete learning experience. At the conclusion of the program, sales representatives will be able to:

Establish rapport and set the tone of the dialogue
Identify the needs of the physician to tailor a solution
Position products and shape the perception of the value offered
Understand and confidently address physician's objections
Increase likelihood of gaining a commitment to prescribe products

A demo will be available at the conference so that booth visitors can experience the product first hand.

Also at the ASTD show, Richardson will be featuring its award-winning, blended Call Center training solutions made up of Web-based and Instructor-led programs in Consultative Telephone Selling, Exceptional Customer Service, and Coaching. These customized training solutions focus on increasing sales, cross- and up-selling, one call resolution and insuring an exceptional customer experience.

Richardson Contact: 215-940-9255 or