Richardson and Harvard Business School Publishing Join Forces to Improve Sales Force Effectiveness

Richardson and Harvard Business School Publishing Join Forces to Improve Sales Force Effectiveness

ANAHEIM, CA - September 23, 2002 - Richardson, a leading provider of sales training and consulting, and Harvard Business School Publishing (HBSP), the highly regarded publisher of premier online leadership and management programs, today announced an alliance to provide a comprehensive Web-based training solution for sales organizations. Through their alliance, the organizations are offering clients a complete sales force solution comprised of Richardson's highly acclaimed sales and sales management programs and HBSP's unparalleled leadership, management, and communications eLearning programs.

Richardson and HBSP have joined forces to meet the growing demand for a complete eLearning curriculum for every level of the sales force - from field sales professionals to sales managers and executives. The combined solution provides sales organizations with convenient, online, just-in-time access to training on the critical skills - from consultative telephone selling and negotiating to managing change and coaching for results - needed to compete and win.

"Sales managers who communicate well, serve as leaders in their companies, and have a thorough understanding of management concepts can have a major positive impact on the performance of a sales force," said Jonathon Levy, vice president of eLearning, Harvard Business School Publishing. "Yet, very often, these managers aren't given the opportunity to develop those important skills. The full range of training offered through this alliance can dramatically grow the value of sales organizations by cultivating strategic learning that will yield dramatic results."

"Bringing our clients the highest quality, total sales solution that changes behavior, adds value, and provides sales teams and executives with an edge is exciting," said Linda Richardson, President and CEO of Richardson. "We feel privileged to partner with HBSP. It's great to be able to increase the depth of training we offer to our clients."

About Richardson

Richardson is a leading sales training and consulting firm. We accelerate the productivity of sales competing in changing markets. Utilizing our comprehensive curriculum and our method of coaching to individuals and teams, we help develop the processes and critical skills sales organizations need to win. Our curriculum includes sales, sales management, strategy, negotiations, and service training delivered through seminars, one-on-one and team coaching, and interactive eLearning. Leveraging more than 25 years of seminar and consulting experience, Richardson now offers eLearning Richardson QuickSkills as a flexible, interactive, high-impact eLearning alternative to our clients worldwide. The Richardson QuickSkills are available through the Sun™ Enterprise Learning Platform, offered by Sun Educational Services, which is the training group of Sun Microsystems, Inc. In addition, Richardson partners with Centra to deliver synchronous learning events and real deal coaching. Centra (NASDAQ:CTRA) is the world's leading provider of software infrastructure and ASP services for eLearning and business collaboration. For more information, visit

About Harvard Business School Publishing

Harvard Business School Publishing (HBSP) is a wholly owned, not-for-profit subsidiary of Harvard University. The HBSP eLearning division provides online leadership and management programs to a growing list of over 500 corporate eLearning clients. Combining premier content with flexible technology, HBSP eLearning is transforming the way that important management ideas are shared in the workplace. The eLearning programs include Harvard ManageMentor®, Leadership Transitions, Managing Change, Decision Making, Coaching for Results, Influencing and Motivating Others and more.

To Learn More About Richardson's Sales Training Solutions Contact Us at

Harvard Business School Publishing eLearning Contact Susan Rozmanith, eLearning Publicist