Richardson Wins “Killer Content Award” for Thought Leadership eBook on Sales Transformation

Philadelphia, PA — April 26, 2012 — Richardson, a leading global sales training and performance improvement firm, announced that they have been recognized with a “Killer Content Award” at  DemandGen Report's B2B Content2Conversion Conference.

The “Killer Content Award” recognizes those organizations that have raised the bar in marketing and thought leadership content development and distribution.  Richardson was recognized for their eBook, The Roadmap to Scalable and Sustainable Sales Transformation. This eBook provides insights into how leading firms are reengineering their long-term sales strategies to respond to shifts in the buying process.  The eBook analyzes the fundamental changes in buyer behavior and explores the challenges these changes are presenting for sales organizations of all sizes and in all verticals.  The eBook presented three separate case studies, each providing different blueprints illustrating how large, multinational companies are embarking on sales transformation initiatives.

Winners were honored at an awards ceremony on April 24, 2012 at The Times Center in Manhattan as part of an industry-first educational and networking event focused on helping B2B marketers develop, map, measure, and optimize content marketing strategies.

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