Richardson’s CMO & CFO Bill Honored at SmartCEO Awards

Richardson’s CMO Jim Brodo and CFO Bill Zarrilli Are Honored at SmartCEO Executive Management Awards

Philadelphia, PA — March 31, 2015 — Richardson, a leading global sales training and sales effectiveness firm, announced today that Jim Brodo, Chief Marketing Officer and Bill Zarrilli, Chief Financial Officer were honored at last week’s SmartCEO Executive Management Awards Reception. They were awarded the following:

  • Jim Brodo: CMO, Executive Management Award
  • Bill Zarrilli: CFO, Executive Management Award

SmartCEO’s Executive Management Awards (EMA) program recognizes the leadership and accomplishments of the region’s management all-stars — CFOs, CIOs/CTOs, Chief Legal Offices/General Counsels, Chief Human Resources Officers, and other C-suite executives. The individuals awarded uphold the highest ethics, lead collaboratively and creatively, and enhance and support their organizations’ missions. An independent committee of local business leaders reviews the EMA nominations, and winners are chosen based on the quality of the nominations submitted. The EMA winners are profiled in the March/April issue of SmartCEO magazine and were celebrated at an awards reception last week.


As CMO for the past 12 years, Jim Brodo has built a marketing engine at Richardson that provides for 30% of its business by focusing on the processes and tools needed to develop content, optimize content for search engines, and track and evaluate marketing campaigns. “The key to inspiring people is building confidence and self-ownership in the work they do,” says Brodo. “To ensure our team take personal ownership and care for their work, I encourage their creativity and new ideas.”

Bill Zarrilli has been with Richardson for eight years as CFO, focusing on ensuring accuracy in the recording, reporting, and analysis of the financial and related operational data. He ensures that his team is focused on reviewing, documenting, and improving internal controls for cash management, disbursements, and the recording of financial transactions.

Jim Brodo is born and raised in Philadelphia, attending Friends Select School and later graduating from the Wharton School of the University of Pennsylvania, where he majored in marketing. Bill Zarrilli is a CPA who graduated with an M.B.A., concentration in Finance, from Drexel University, and he has a B.S. in Accounting from LaSalle University.

About Richardson

Richardson ( is a global sales training and sales force effectiveness company. We have more than 30 years of experience creating customized sales training solutions that build organizational ability and improve individual skill necessary to grow profitable sales. Our approach is highly collaborative, with a focus on enabling the right sales activity and effective customer dialogues. To help you achieve your goals, we partner with you to develop a culture of continuous learning to help drive improved organization performance. We partner with some of the largest and most sophisticated companies in the world, providing an emphasis on developing the necessary skills and talent to execute in the sales process and achieve organization results.