Richardson Signs 20th eLearning Client

Richardson Signs 20th eLearning Client

PHILADELPHIA, PA March 27, 2002 - Richardson, a leading sales training and consulting firm, announced the signing of its 20th eLearning client in six months. Richardson has experienced a significant growth with their eLearning sales offerings and has approximately 60,000 online program users since the completion of the first stage of development in November 2001. Richardson credits the shift to eLearning to a number of compelling environmental and business factors that include:

    Quarterly pressure to achieve goals, leaving less time to take the sales force out of the field
    for training
    Tighter budgets and reduced external spending on training
    Internal strategies to decrease travel time
    Desire to offer effective training alternatives

"Richardson QuickSkills are a great resource for our sales professionals globally," says one of Richardson eLearning clients, Kathy Koultourides, the National Sales Training Manager of ARAMARK Uniform Services. "The design of the Richardson QuickSkills fits our sales culture and provides our entire sales team with the necessary, on-demand tools for continuous learning that improves sales performance."

Richardson QuickSkills are designed for busy sales professionals. Its modular approach and high level of interactivity help drive behavioral change. The comprehensive sales curriculum, which consists of sales, strategy, sales management, and service, puts training in the hands of the salesforce to help them:

    Shorten cycle times
    Exceed targets and quotas
    Achieve a higher percentage of sales team targets
    Build and strengthen long-term relationships
    Improve customer satisfaction
    Take responsibility for their own development
    Get professional coaching when and where they need it

"Our eLearning was created for the pressured sales professional," says Linda Richardson, CEO of Richardson. "Today, companies are very focused on meeting revenue goals, but there is a need to continue to train and update the salesforce. We now have taken the classroom to the Web with our eLearning Richardson QuickSkills curriculum to provide on-demand sales training. The bite-size modules are not only truly interactive and include real-time coaching, but they are also substantive - covering topics grounded in our 25 years of working with the best of the best."

Richardson also announced that they have experienced a greater usage percentage of their eLearning than that experienced in the industry. Richardson attributes its successful usage results directly to the organizational support of the client, the short interactive nature of the courses, the quality of the coaching and feedback, the inclusion of best practices, the neutral nature of the story lines, and the breadth and integration of the full curriculum.

About Richardson

Richardson is a leading sales training and consulting firm. We accelerate the productivity of sales organizations competing in changing markets. Utilizing our comprehensive curriculum and our method of coaching to individuals and teams, we help develop the processes and critical skills sales organizations need to win. Our curriculum includes sales, sales management, strategy, negotiations, and service training delivered through seminars, one-on-one and team coaching, and interactive eLearning. Leveraging more than 25 years of seminar and consulting experience, Richardson now offers eLearning Richardson QuickSkills as a flexible, interactive, high-impact eLearning alternative to our clients worldwide. The Richardson QuickSkills are powered by Docent Enterprise™ (NASDAQ: DCNT), the premier provider of eLearning software for Global 2000 companies. In addition, Richardson also partners with Centra to deliver synchronous learning events and real deal coaching. Centra (NASDAQ: CTRA) is the world's leading provider of software infrastructure and ASP services for eLearning and business collaboration. For more information, visit

Richardson Contact: 215-940-9255