Richardson Sales Coaching Book Translated into Chinese

Richardson Sales Coaching Book Translated into Chinese

PHILADELPHIA — January 27, 2005 — Richardson, a leader in blended sales training and sales consulting, today announced that Founder and CEO, Linda Richardson's best selling book Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach continues to be translated for global distribution and is now available in Chinese (Mandarin and Cantonese) and Danish.

Sales Coaching , the first coaching book written exclusively for sales managers, provides a practical and time-efficient way for managers to not only accelerate the productivity of their salespeople, but also build strong relationships with them and teach them a process of self-coaching. This hard-hitting, yet practical book provides managers with the framework and skills they can use to go from boss to coach.

Sales Coaching reflects the developmental coaching strategy that is part of Richardson 's Developmental Sales Coaching Classroom Program and four-star interactive eLearning. The book has also been translated into five additional languages.

“As we work with our clients to create world-class sales forces, it becomes clear that as important as training is, the single most important thing a sales organization can do to increase the effectiveness of its sales people is to develop its sales managers into sales coaches,” say Linda Richardson.

About Richardson

Richardson (www.richardson.com) is a leading sales and service training and consulting firm. We accelerate the productivity of salespeople by ensuring they have the skills, strategies, and processes to achieve their objectives and implement their organization's strategy. Utilizing our comprehensive curriculum, coaching, and consulting, we help develop the critical skills sales organizations need to win. Our curriculum includes: sales, sales management, strategy, negotiations, and service training delivered through seminars, one-on-one and team coaching, and interactive eLearning.

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