Richardson Partners with Firmwater for Online Sales Training Delivery

PHILADELPHIA, April 30, 2013 — Richardson, a leading global sales training and strategy execution company, today announced a partnership with Firmwater a specialized learning management system (LMS) vendor, for delivering their award-winning online sales training, Richardson QuickSkills™.

The Richardson QuickSkills™ library consists of over 60 core selling, service, and sales coaching courses and is considered the most in-depth and proven web-based sales, service, and management curriculum in the industry. Firmwater assisted Richardson in migrating all existing clients and historical data to the Firmwater LMS platform. The system will serve as the platform on which Richardson will continue to support and grow its online training presence.

“The Firmwater system and team have met our expectations every step of the way, often far exceeding them,” says Joe Jacobs, Richardson’s SVP and Chief Technology Officer. “Firmwater’s professional services team did an amazing job orchestrating and executing our deployment. ‘The LMS designed for Training Companies’ positioning is quickly evident once under the hood. We are very excited about our new partnership and the opportunities it creates for both of us.”

Firmwater LMS is an online training system in use at over 400 organizations. The Firmwater LMS platform provides a self-service online training system built specifically for training companies. It has a clean, simple user interface that makes management and delivery of web-based training courses easy across all of a company’s clients. New clients can be configured and deployed in minutes, all while keeping support costs low to maximize return.

About Richardson

Richardson ( is a global sales training and performance improvement company that helps leading organizations drive sales results. We do this in three ways. We analyze the structure and talent of your sales force, we train and develop your sales team, and we continue that development through coaching and reinforcement. We equip your sales leaders and sales force with the skills and strategies they need to win in today’s complex selling environment. What is unique about Richardson is how we create truly customized solutions that change behavior and provide measurable results.

About Firmwater

Firmwater ( is a boutique technology services company specializing in helping training companies deliver their content online. The Firmwater LMS makes it easy for training companies to organize, sell, distribute, track, and report on their content across multiple clients and their users.