Richardson Launches New Sales Training Programs: Developing Winning Sales Proposals and Selling to Executives

Richardson Launches New Sales Training Programs: Developing Winning Sales Proposals and Selling to Executives

PHILADELPHIA — June 7, 2006 — Richardson, a leading blended sales training and consulting firm, today announced the release of two new instructor-led sales training programs in response to critical market needs:

Developing Winning Sales Proposals – Today, salespeople need every possible competitive edge to win deals and increase close ratios. This program provides a clear strategy and process for developing winning proposals and responding to Requests for Proposals.
Selling to Executives - Because many decisions are being made, or heavily influenced, at the executive level, salespeople must know how to uptier, preserve their current relationship, and lead strategic dialogues with executives. This sales training program prepares salespeople to reach and influence executives as a formal strategy to win business.

“We are excited to add these two programs to our sales training curriculum,” says Linda Richardson, President and CEO of Richardson. “The impetus for the development of these programs comes from our sales trainers who work with thousands of salespeople and from the number of questions to our Web-site on these two issues. These programs are designed to give salespeople the necessary edge to win business.”

Both programs are one-half to one-day, highly interactive training sessions in which participants receive intensive feedback and coaching as they apply newly learned skills and strategies to their own priorities. The programs can be completely customized, and are part of the Richardson integrated, building-block sales training curriculum.

About Richardson

Richardson is a leading sales and service training and consulting firm. We accelerate the productivity of salespeople by ensuring they have the skills, strategies, and processes to achieve their objectives and implement their organization's strategy. Utilizing our comprehensive curriculum, coaching, and consulting, we help develop the critical skills sales organizations need to win. Our curriculum includes: sales, sales management, strategy, negotiations, and service training delivered through seminars, one-on-one and team coaching, and interactive eLearning.

To learn more about Richardson's Sales Training, return to our main home page

Richardson Contact: 215-940-9255 or