Richardson Features SalesCallPlanner at Sales 2.0 Conference

Richardson Features New Sales Enablement Technology at Selling Power’s Sales 2.0 Conference 

Philadelphia, PA — May 21, 2009Richardson , a leading global sales training and performance improvement firm, today announced that they will be featuring their new SalesCallPlanner™, a break-through, technology-enabled planning tool, at Selling Power’s Sales 2.0 Conference on May 21, 2009, at the Fairmont Copley Plaza in Boston, MA.

Richardson's SalesCallPlanner™ is an online, real-time planning and training solution that directly links with most CRM systems to improve the quality of data and save time.  Additionally, it embeds real-time skill development as salespeople plan for a call and helps them have a great sales dialogue that drives revenue.  Whether setting their call objectives, planning a competitive strategy, or justifying value - with a click, salespeople gain access to a proven preparation process and on-demand training tools including streaming coaching videos, podcasts, best practice tips, and selling models that help them prepare dialogues that move opportunities through the pipeline.  The SalesCallPlanner™ also serves as a coaching tool for Sales Managers to review sales call plans and provide feedback before or after a high-stakes customer meeting.

Also at the Sales 2.0 Conference, Richardson will be launching a new white paper, Return on Engagement:  Getting Salespeople Into the Game Increases Revenue.  Written by David DiStefano, President & CEO of Richardson, this white paper describes how employee engagement is directly linked to the metrics that matter most in business: advocacy, productivity, and profitability.  Please contact us at to request a copy of this article.

Complimentary Demo

A complimentary demo of the SalesCallPlanner™ can be accessed from the following link -

The Sales 2.0 Conference is produced by Selling Power magazine and features insightful presentations by top sales leaders who will share how they have selected best-practice methodologies and matched them with productivity-enhancing technologies to accelerate sales and dramatically increase salesforce productivity. What makes this event so unique is that all participants are able to freely share their knowledge so that everyone can take away actionable, business-enhancing ideas.  To review the agenda, please go to

About Richardson

Richardson develops customized and comprehensive sales training and performance improvement solutions for sales, sales management, and customer service professionals that integrate with an organization’s business strategy, sales challenges, and overall vision to improve sales skills, increase performance, and drive results. The company’s 30-year dedication to changing the behaviors of sales professionals and innovation has made Richardson one of the largest global sales training and performance improvement providers today. Clients around the world choose Richardson for their “go beyond” approach and broad platform of customizable sales training and technology solutions. We deliver a comprehensive, end-to-end training platform that includes online diagnostics, fully customized live and online training programs, continuous coaching processes, reinforcement tools and techniques, and performance support applications. Richardson continues to be on the front line of sales training innovation in the development of leading edge solutions that help clients generate revenue faster and more cost-effective than ever before.