Richardson Announces Vertical and Horizontal Blended Sales Training Strategy Custom blended learning solutions focused on specific industries and lines of business

Richardson Announces Vertical and Horizontal Blended Sales Training Strategy Custom blended learning solutions focused on specific industries and lines of business

ORLANDO - October 28, 2002 - Richardson, Inc., a dominant leader in blended sales training and consulting, has launched a custom learning strategy to support specific industry, business, and functional needs to improve salesforce effectiveness. The release of this strategy demonstrates Richardson's continued commitment to addressing the specific issues of sales professionals in today's highly specialized and competitive market.

Richardson's modular learning design allows the company to leverage its core learning objects to efficiently and cost effectively customize their blended, live and web-based sales training solutions. For over 25 years, it has been Richardson's core philosophy to fully customize their instructor-led programs. Richardson has now launched customized, comprehensive web-based and blended learning curricula for the following:

Pharmaceutical eLearning Program - an eLearning Richardson QuickSkill™ specifically tailored to the physician's office call; can be blended with Richardson's instructor-led programs.

Retail eLearning Program - customized eLearning Richardson QuickSkill designed for the retail store's selling and cross selling objectives; can be blended with Richardson's instructor-led programs.

Call Center Blended Sales Solution - a complete blended learning solution intended to improve call center professionals' telephone sales and service effectiveness. This solution is built on proven content and four-star eLearning design that has historically delivered triple-digit returns and reflects best practices.

"The response to our comprehensive eLearning curriculum has been terrific," says Linda Richardson, President and CEO of Richardson. "Clients in specific sectors have now started to ask for more tailored industry or sales cycle specific training, which has been the foundation of Richardson. We listen to our clients and have developed these solutions in direct response to their requests and changing market needs."

Richardson's fully blended training solution is comprised of proven methodologies and tools that can be integrated or stand-alone as discrete training elements. Richardson's sales effectiveness solutions include customized instructor-led training, developmental coaching, Richardson's highly acclaimed, four-star rated Richardson QuickSkills™ eLearning programs, and synchronous eLearning. Richardson's modular learning design, 25 years of sales training experience, vast industry expertise, and flexible delivery methodologies allow Richardson to craft a learning solution based on the specific learning styles and needs of its clients. Richardson's sales training content includes sales, sales management, strategy, negotiations, and service training.

About Richardson

Richardson (www.richardson.com) is a leading sales training and consulting firm. We accelerate the productivity of sales people by insuring they have the skills, strategies, and processes to achieve their objectives and implement their organization's strategy. Utilizing our comprehensive curriculum, coaching, and consulting, we help develop the critical skills sales organizations need to win. Our curriculum includes sales, sales management, strategy, negotiations, and service training delivered through seminars, one-on-one and team coaching, and interactive eLearning. Leveraging more than 25 years of seminar and consulting experience, Richardson now offers over 100 hours of eLearning Richardson QuickSkills as a flexible, interactive, high-impact eLearning alternative to clients and individuals worldwide.

The Richardson QuickSkills are available through the Sun™ Enterprise Learning Platform, offered by Sun Educational Services, which is the training group of Sun Microsystems, Inc. To deliver synchronous learning events and real deal coaching, Richardson partners with Centra. Centra (NASDAQ:CTRA) is the world's leading provider of software infrastructure and ASP services for eLearning and business collaboration.

Richardson Contact: 215-940-9255 or info@richardson.com