ES Research’s Evaluation Reflects Richardson’s Industry leading Commitment

Richardson Announces Independent Assessment of Its Sales Performance Improvement Solutions

ES Research’s Evaluation Reflects Richardson’s Industry leading Commitment to Client Satisfaction and Sales Performance Improvement

Philadelphia, PA — March 4, 2011 — Richardson, a leading global sales training and sales performance improvement firm, completed a thorough assessment of its capabilities conducted by ES Research Group, Inc. (ESR), a sales training research and advisory firm. Richardson sought the evaluation to acquire unbiased, independent, and candid feedback on its strengths and challenges as a leading sales training provider. ESR is the only company to offer independent, methodology-based evaluations of sales training providers to help buyers make more informed purchasing decisions.

In their report on Richardson, ES Research Group commented:

· “Richardson's greatest strength is its holistic approach to viewing more than just the narrow area of sales training, but the broader area of sustainable sales performance improvement. They offer a strong balance between sales skills and process. During the past four years, Richardson has done an admirable job transitioning themselves to a major force in the sales performance improvement space.”

· Richardson is a leader in combining the “what” (process) and “how” (skills) of selling so participants can develop the right approach to execute at every stage in the sales process and at any client interaction.
 
· “Richardson has a broad-based solution with elements in many areas. This firm is one of the few sales training organizations that include specific tools and technologies for hiring and recruiting.”
 
· Richardson should be seriously considered when you are seeking a comprehensive solution for sustainable cultural change. Richardson requires management commitment, but pays big dividends in return on its clients’ investments.

“ESR is a leader in providing in-depth and reliable analysis and advice to the market on sales training and performance improvement companies,” says David DiStefano, President and CEO of Richardson. “Our team at Richardson has been relentless in pursuit of building and expanding our Sales Performance System to become best-in-class. We are honored and excited that ESR has taken the time to evaluate and validate our place as a major force in the sales performance improvement space. ESR’s opinion of Richardson clearly supports our vision, commitment to our clients and our intense focus to deliver value to sales organizations globally. We look forward to ES Research continuing to provide valuable insight to companies seeking to improve the performance of their sales organizations.”

ESR analysts use the results of probing questionnaires completed by sales training providers, contacts with executives who have hired the training providers, responses from client sales training RFPs, and ongoing interviews among their wide network of informed sources to write an initial report of a sales training company. Profiled sales training providers have an opportunity to review the report and correct factual errors before an assessment is published. Assessments are regularly updated and refined to accommodate changing information.

“During the past six months, ESR performed comprehensive and objective evaluations of more than three dozen sales training providers,” says Dave Stein, CEO of ES Research. “ Richardson distinguishes themselves as an undisputed leader in several areas.  The progress they have made in the past five years, most notably through the recent recession, is a tribute to the market’s appeal for Richardson’s approach, people, products, and services, and the success they have with their clients.”