CDW Chooses Richardson to Strengthen Customer Focus

CDW Chooses Richardson to Strengthen Customer Focus

PHILADELPHIA - July 23, 2003 - Richardson, a leading sales training and consulting firm, today announced that CDW, a leading provider of technology products and services for business, government, and education, has selected Richardson to provide a comprehensive, blended sales and service training curriculum.

Richardson and CDW are working together to create a blended training curriculum that will provide continuous learning to CDW Account Managers that incorporate both deeply customized instructor-led sessions and Richardson's highly acclaimed Web-based learning, Richardson QuickSkills™ as reinforcement. Richardson QuickSkills are ground breaking in the level of interaction and individual coaching. The courses are designed for today's busy sales professional - fast, bite sized, and substantive. Account Managers work through high-impact sales simulations, face real-life challenges, experience immediate application, and receive intensive coaching and feedback to develop skills and improve performance.

Targeted for all levels of account management from New Hires to experienced Managers, this comprehensive training solution will focus on helping CDW's coworkers to improve the way they:

Project professionalism and confidence in each customer interaction

Establish long-term customer relationships to increase efficiency and productivity

Are viewed as trusted advisors by their customers

Connect with customers and form deeper relationships

Define phases in the customer relationship and how to better serve each one

Deliver better service to increase customer satisfaction

"CDW is dedicated to delivering the highest level of service and customer satisfaction with every contact," says Maria Sullivan, Vice President of Learning and Development, CDW. "Richardson's comprehensive blended program allows us to create a continuous training curriculum that will strengthen the skills, motivation, and confidence of our sales force to help us continue providing exceptional customer care and service."

"We are thrilled to be working with CDW to provide this blended sales, service, and sales management training initiative," says Linda Richardson, President and CEO of Richardson. "CDW is a recognized leader in customer service and it is a privilege to partner with a company so passionate about customer satisfaction."

Richardson Contact: 215-940-9255