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The Toyota Success Formula
- By Malcolm Fleschner
Travel nearly anywhere around the globe and certain brands are virtually inescapable. Coca-Cola. McDonald’s. Starbucks. And then there’s the Toyota Corolla. Since the day in 1966 when the first Corolla inauspiciously rolled off the assembly line, car buyers worldwide have clamored for the Corolla, just this past year making it the best-selling passenger car in history, with 25 million units sold in 142 countries.
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